Showcasing homegrown talent part of 2014 Juno bid

Saanich contributes $100,000 toward Juno music award bid
By Kim Westad, April 24, 2012

Saanich will contribute $100,000 toward a regional bid to host the Juno music awards in 2014.

The council voted unanimously in favour of the contribution.

“It’s the largest municipal council contribution to the bid, a reflection of Saanich being the largest municipality in the region,” Coun. Dean Murdock said Tuesday.

While most of the Juno activities would be in the downtown core at the Save-On Arena, there will be an economic boost for the region as a whole hosting the national event, he said.

As well, Murdock wasn’t shy in pointing out that major Canadian talents such as David Foster and Nellie Furtado come from Saanich.

“The view was this is an opportunity to showcase homegrown talent. We’re sure there will be many more homegrown talents we’ll be celebrating in the future.”

The Juno bid committee has a $1.5-million commitment from the province, if it can raise another $450,000 from area municipalities.

The committee has received support from Victoria, Colwood, Langford, Sooke and Esquimalt as well.

The bid deadline is April 30.